What is Mellow?

I must have assumed you are all clairvoyant and knew what Mellow was, for those of you that are not, it will be explained now...

The name of this new beverage I created is "Mellow" a little foreshadowing, if you will, as to its function. It is a proprietary herbal combination of valerian root, l- theanine, kava kava, passion flower, lemon balm and chamomile, which is then delicately blended with green tea (no caffeine though!), B vitamins and CO-Q10 and lightly sweetened with a kiss of organic agave nectar and a sprinkle of stevia.

What happens when you place these exceptional ingredients together is a balanced beverage that will aide in the function of achieving relaxation. The very things our bodies are stripped of when we are overly caffeinated, experience heightened levels of stress on a regular basis and drained from too much to do everyday, is replaced when you drink Mellow.

Each ingredient has been extensively researched and strategically added to make a formula that is calming, full of antioxidants, supports optimal brain function and restores your body so that it can utilize its own energy sources without artificial stimulants and chemicals. I have worked closely with multiple chemists, which produce formulations for "big label" companies, they are now a trusted partner with Mellow, bringing our consumer the best formulation possible.

Mellow is essentially a natural way to relax whenever it is needed, its effective and safe enough to drink during the day as its results bring you to a calming, balanced, happy state. It is so good for you, that it is even safe for children. Not to mention, it tastes like fruit that is in its freshest state, just ripe off the vine, ready to be sipped and enjoyed so cold that the can instantly drips little water beads when held in your hand for the first time!

The relaxation market has recently been tapped by a few competitors, however we will be the first and only company that will offer all of the ingredients in their natural state, free of chemicals and harmful components.

The first release will be a 16 oz can and the second release will be a 2 oz shot, for those of you that just cant wait to be free of stress!

We are working hard to launch in October...until then, we will be keeping you posted via this blog!!

If you have any more questions, please feel free to email me: Shannon@DrinkMellow.com.

Stay groovy,
Shannon

VOTE on the first flavor of Mellow!!

Thank you to those of you that have lent your support, your opinions on the logo and label dilemma and also to you die hard Mellow fans (a girl can live the dream now, right?) that have taken the time to vote today!

Help us decide on the release flavor!! Your voices will be heard...I hope mine is....

Shannon

No closer

I am laying in bed no closer to a label, as a matter of fact I lay here even more frustrated...I have the support of talented and creative people by my side and I still can't get there...ugh!!

I am officially whining and I am painfully aware I just need to make a decision.

Until then...

Follow us on Twitter...

http://twitter.com/DrinkMellow

Second attempt, the colors are off...

The colors should be a bright yellow background with deep pink letters...hmmmm...

Mellow Logo

Label design blues...

So a little over two years ago, I created my own energy drink. I was not thrilled with consumer response (actually, lack of it), so I started brain storming to come up with another beverage concept, because I realized only a unique, niche product would ever create a noticeable market presence in the rapidly growing functional beverage sector of the industry!

My moment HAPPENED when I brilliantly (it felt brilliant anyway!) came up with the exact opposite of an energy drink, an idea I am sure I was not the first to have, however, I, as fate would have it, am going to be the first to have "an all natural, proprietary herb combination, very low organic sugar content, and finished off with just the right amount of vitamins" RELAXATION drink!!

OK, so now that you know this part of the story, you can pretty much fast forward some of the blanks to now (other chapters of how this came to fruition will be in later blogs)...I made a label some time ago but the original label design needs to evolve and after changing the size from 12 oz to a more consumable 16 oz, the label must now print on the can (goodbye shrink sleeves)! The pressure is now 1,000 times more than before to make the design the best it can be for this initial launch!! This is where I have been for over two weeks and I am quite drained and after a series of creative blocks, I am taking a 24 hr period away from thinking about it, I will resume on Wednesday and I hope I will report on Thursday that it is FINALLY DONE!!

**To add a little magic to the story...I recently have had my love, Rodney, join forces with me, he will bring so much to the drink on many levels! He already helped in breathing new life into the drinks release (it was shelved for almost a year due to a few set backs). I thought he deserved some credit!! He will add his own blogs shortly, that I guarantee will be humorous and fun!!

By the way...I will post all the "almost labels" in a graveyard gallery soon...stay tuned...

Shannon