Beverage Concepts, Inc. (thats us!) has created an all natural relaxation beverage, Mellow, and for the record, we took this task very seriously. After extensive research of the industry, functional ingredients, market trends (consumer demand), organic and natural sweeteners, chemists and labs; every ingredient was intentionally chosen to compliment one another, purposely added to ensure every sip consumed was in fact benefiting the mind and body efficiently. Although not every consumer will experience the same calming effect from Mellow, the overall benefits will be felt as the vitamins and antioxidants absorb and penetrate the body, in turn acting as a preventative measure to support on going health (with the goal Mellow will also help you feel better too!).
We know that many of our claims are seemingly platitudes in a saturated market full of products boasting empty promises and false claims. We are even aware of which companies are guilty and which actually operate with integrity, we adhere to being the latter. Maybe your asking the same questions that inspired us to produce a high quality beverage, how can they get away with this and what can I do? There are various factors that could be stated but the bottom line...loopholes. The current system that guidelines food and beverage products does not, in my opinion, properly protect the consumer. Ouch, that hurt...I may need to change my email address!
To answer the second question, we can make these companies accountable if we don't buy their products. If the product is suppose to provide a function such as, energy, immune strengthening or brain support and you feel there is no difference, don't continue wasting your money! My final advice, know for yourself...know the value of the ingredients listed, if something doesn't feel right to you, it isn't. Consumers are evolving by becoming more educated, more aware that what they consume affects their general well being. Get on board! Demand that products actually be all natural if that is their claim, to provide the function they are selling and to be held responsible when they do not.
Functional foods and beverages (this is Mellow's category) have created an unprecedented opportunity for these type of better products to line the shelves providing a healthier alternative to the sugary, chemical laden substitutes. Contrary to popular belief, the economic down turn has not inhibited the functional sector's growth. So now revealing a bonus (where is that drum roll when you need to announce something huge!) when you purchase our relaxation beverage...Mellow can actually save you, the consumer money by providing you with multiple ingredients shoppers would otherwise have to get in the form of more expensive nutritional supplements! We combined over 9 active ingredients; L-Theanine, Valerian Root, Passion Flower, Chamomile, Kava Kava, Lemon Balm, B Vitamin blend and B-12, also for focus and brain support CO-Q10 and the leader in antioxidants: decaf green tea! When you do your ingredient homework you will find the value we have imparted in every serving of Mellow far exceeds the industry norm, our goal and vision in achieving this is to set the standard higher for the next generation of functional beverages, not to mention providing a superior product to you, our consumers was also top of the list! After all this beverage was created for YOU!
If in the future, products will properly support their claims, for the first time in history the nutrition industry will make a significant stake in the prescription and over the counter drug sectors; whereas in the past consumers were primarily reactive, trying to treat health problems after they arise, today they are more proactive, focusing on overall “wellness” and turning grocery aisles into hunting grounds for healthful, functional foods and beverages that will prevent illness and chronic conditions.
Consumer EVOLUTION = Consumer REVOLUTION!
And we could all stand to be better to the bodies we carry around with us everyday, here is to you and your better quality of life!
Be happy...drink Mellow...Balance your Life!
Peace Love & Mellow...